I honestly have to applaud Def's decision. An I won't be surprised if artists start to choose more innovative ways to market, promote and sell their works. It's just another example of how the formula's of old are losing their credibility and authenticity. It's safe to say that the Digital Independent Era is well on its way to take the industries reigns.
Sunday, June 21, 2009
Mos Def - Latest Innovation In Selling His Album
In a rather bold and ground breaking move, Mos Def is selling t-shirts as his album. Linking up with lnaclothing.com the shirts will come with a unique download code, in which purchasers of the shirts can download the album free off the net. Though soundscan will currently not count the shirts sales as units sold for the record. Though in reality, I think that will matter not to Mos Def if he reaches the satisfying figures with the shirt sales.
Reference Link: HipHopdx
I honestly have to applaud Def's decision. An I won't be surprised if artists start to choose more innovative ways to market, promote and sell their works. It's just another example of how the formula's of old are losing their credibility and authenticity. It's safe to say that the Digital Independent Era is well on its way to take the industries reigns.
I honestly have to applaud Def's decision. An I won't be surprised if artists start to choose more innovative ways to market, promote and sell their works. It's just another example of how the formula's of old are losing their credibility and authenticity. It's safe to say that the Digital Independent Era is well on its way to take the industries reigns.
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